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Fonbet will be the new Official Sports Betting Partner of Italian football club AC Milan in Russia and the full CIS region.
The partnership will have the Fonbet brand be visible in Russia and the CIS region during all AC Milan home games in Serie A. The brand will also be visible on the official Rossoneri website and mobile app.
Jointly, the two are working together on some unique promotions and exclusive content for Fonbet customers.
Casper Stylsvig, Chief Revenue Officer of AC Milan, commented on the deal:
“We are delighted to welcome Fonbet to our family of regional partners at AC Milan. Football is driven by emotions and passion and this strategic partnership allows us to share our global growth path with one of the most innovative and solid brands in Russia and the CIS region.”
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According to Alina Yakirevich, Chief Marketing Officer at Fonbet, the partnership will be a boost for the company and bring excitement to their region:
“We are delighted to announce the beginning of such a significant partnership for Fonbet. Our spirit and values are very close. This new agreement with AC Milan leads us to a higher international level. Fonbet is one of the most innovative brands, not just in Russia, but also in the CIS region. This new partnership will help us strengthen the image of a solid and leading betting company. We are planning various activities with AC Milan for our fans in the region, so stay tuned!”