Flamengo Signs Record Sponsorship Deal With Betano

Flamengo has sealed a landmark sponsorship with Betano that will see the operator’s brand appear on the front of the club’s shirt through the end of 2028. The deal stretches across Flamengo’s men’s and women’s professional squads, Olympic sports, and Flamengo TV.

Good to Know

• Betano already sponsors major clubs like Bayern München, Aston Villa, River Plate, Sporting, and Benfica.
• The Flamengo deal is being called the biggest sponsorship in Brazilian football.
• Both partners have pledged investment in social and sports development projects.

The agreement comes shortly after Betano was announced as Flamengo’s lead partner, adding new depth to the relationship. For the club, it is more than just a shirt deal — it is a push toward international growth with brand activations planned in Europe and Latin America.

George Daskalakis, Co-Founder and CEO of Kaizen Gaming, which operates Betano, described the move as both strategic and emotional:

“Sponsoring Flamengo is a strategic decision that connects us with the largest and most passionate fan base in Brazil, strengthens our presence in the country and further expands our brand globally. We understand the responsibility this partnership carries and are committed to building a successful journey alongside the club.”

For Betano, Flamengo joins a prestigious portfolio of football partners across multiple continents. For Flamengo, the partnership offers not only financial strength but also a pathway to expand its profile worldwide.

A Historic Deal for Flamengo

Luis Eduardo Baptista, President of Clube de Regatas do Flamengo, underlined the importance of the partnership:

“This partnership with Betano is historic for Flamengo. Beyond being the biggest sponsorship in Brazilian football, it strengthens our projects across football and Olympic sports, supports our global expansion, and reinforces our commitment to our fans.”

Alongside the shirt sponsorship and global marketing plans, Betano and Flamengo are also tying the deal to broader initiatives. Both sides confirmed that the agreement includes investment in sports development and social responsibility projects, signaling a shared intent to impact communities beyond the pitch.

In related news, Flamengo forward Bruno Henrique has been indicted in a match-fixing probe tied to a 2023 yellow card against Santos.