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In order to offer fixed odds horseracing to gamblers in Colorado and New Jersey, BetMakers and bet365 have formed a strategic collaboration that will last for two years.
Bet365 is granted permission to distribute all of the thoroughbred material in New Jersey as well as harness and thoroughbred content from BetMakers in Colorado as a result of this partnership.
Under the agreement, bet365 will pay market access and content fees, calculated on a percentage basis, contributing to the sustained growth of both companies.
Last spring, BetMakers Technology Group launched the first US regulated fixed-odds horseracing mobile app in partnership with Monmouth Bets, offering bettors in New Jersey access to nationwide horseracing wagers. Now, with this partnership, BetMakers aims to elevate its offerings in New Jersey further.
BetMakers CEO, Jake Henson, expressed enthusiasm for the collaboration, emphasizing its significance for both companies. “This is a significant milestone for BetMakers,” he stated, “and aligns with our strategy for fixed odds betting on thoroughbreds in the US.”
Following their introduction of fixed odds horseracing in Colorado with SIS last February, bet365 aims to bolster its brand presence in regulated state markets with this latest partnership.