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For Netflix’s live coverage of two NFL games on Christmas Day, FanDuel has been granted an exclusive position as the pregame sportsbook betting partner. This collaboration is a significant move for both businesses, as FanDuel will provide its knowledge of sports betting to the streaming behemoth’s live sports programming, allowing a worldwide audience to watch NFL action.
On December 25, Netflix will broadcast two much awaited games: the Baltimore Ravens vs. Houston Texans and the Kansas City Chiefs vs. Pittsburgh Steelers. This partnership coincides with Netflix’s ad-supported plans’ second anniversary. These plans have been successful, accounting for more than 50% of new subscriptions in supported territories and having 70 million active customers worldwide.
As the official pregame sportsbook betting partner, FanDuel will have exclusive access to deliver betting insights and analyses, integrated into Netflix’s Christmas Day coverage. This will include a special “Netflix Christmas Gameday” segment where NFL experts offer insights, predictions, and commentary that coincide with FanDuel’s betting odds. The goal is to enhance the pregame experience, blending traditional sports coverage with FanDuel’s betting features.
In addition to its exclusive pregame role, FanDuel and other Netflix partners will run traditional commercial ads throughout the Christmas Day broadcast. Netflix has confirmed that all ad inventory for these games has been sold, indicating strong interest from brands in reaching the NFL’s holiday viewership.
As Netflix considers the success of its advertising business, which has expanded gradually since its inception two years ago, this cooperation is announced. More than half of new members have joined Netflix in regions where advertisements are available, according to the company’s ad strategy. In addition to diversifying its programming, Netflix takes advantage of the popularity of both sports and streaming entertainment by collaborating with FanDuel and other companies on a high-profile event like NFL games on Christmas Day.
Given the continued popularity of live sports, Netflix’s entry into the NFL market using FanDuel’s experience demonstrates the growing convergence of live-streamed content and sports betting, providing viewers with an engaging, participatory experience.