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The Canadian Football League (CFL) has named FanDuel as its first authorized gaming operator and official sportsbook partner in a historic step. This collaboration seeks to offer CFL fans an engaging and creative betting experience while emphasizing the significance of responsible gaming.
The CFL’s Chief Commercial Officer, Tyler Mazereeuw, stated his excitement about working with FanDuel, saying, “We’re excited to work with FanDuel to deliver an exciting and innovative betting experience.” Mazereeuw also emphasized the league’s commitment to responsible gambling, ensuring that adult fans of legal age and the means to engage wager wisely.
FanDuel, a well-known sports betting operator, will provide customers with an industry-leading CFL betting experience, featuring numerous betting possibilities. This includes classic moneyline bets, futures bets, and a wide range of in-game prop bets. Fans can place thrilling prop bets on anything from anytime touchdown scorer to passing, rushing, and receiving yardage, among other things. Customers will now be able to build same-game parlays for CFL matchups, significantly improving the betting experience.
Dale Hooper, General Manager of FanDuel Canada, expressed pride in kicking off the partnership with the CFL and acknowledged the passion of Canadian football fans. Hooper stated, “The CFL is a Canadian institution, and we are excited to provide sports bettors with an industry-leading experience.”
FanDuel’s partnership with the CFL strengthens its position as a major player in the sports betting scene. The company is already a certified NFL sports betting partner, and its existing collaboration with TSN, a Canadian sports network, makes it a perfect fit to collaborate closely with the CFL. In April 2022, FanDuel and TSN announced a multi-year collaboration, with FanDuel being the exclusive sportsbook partner of TSN, which broadcasts CFL games across Canada.
Stewart Johnston, Senior Vice President of TSN, expressed confidence in FanDuel’s expertise, saying, “FanDuel is the undisputed leader in sports betting, and with the launch of sports betting in Canada, they were the clear choice for us as a sportsbook partner.”
The CFL and FanDuel both expect their sports betting relationship to increase fan engagement in CFL games. They hope to increase interest in the league and its budding stars by sharing insights and adding another dimension to the storytelling experience.
FanDuel’s commitment to responsible gambling fits with the CFL’s priority on preserving the league’s integrity and preventing match manipulation. The CFL has adopted a match-fixing policy and has cooperated with the Canadian Centre for Ethics in Sports to provide an online learning course for players and league personnel on recognizing and countering potential match fixers.
The CFL’s press release emphasizes the importance of responsible gambling and the league’s credibility. FanDuel shares this dedication, making responsible gaming a cornerstone of its basic beliefs. Responsible gambling is ingrained in every element of FanDuel’s business, from employee training to in-product features and marketing efforts.
Hooper reiterated FanDuel’s commitment to responsible gambling, saying, “Responsible gaming is an essential element in all decisions.” The CFL and FanDuel want to build a safe and secure betting market that fosters responsible gambling and promotes bettors’ well-being.