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It was announced yesterday that FanDuel, part of Flutter Entertainment plc, becomes an Official Sports Betting Partner of the the National Football League (NFL) and will have the ability to leverage NFL marks within the sports betting category and activate around retail and online sports betting.
The company will also bring some NFL-themed free-to-play games to its players. By becoming the NFL’s newest partner, FanDuel will have a series of content integrations including both in-game and post-game highlights directly available within its sportsbook and fantasy sports platforms in the upcoming season. The fantasy sports platform has footage rights that bring the NFL’s excitement to FanDuel’s owned and produced content on its many platforms. It will work with the League on pre-game integration opportunities on the NFL Network for the seven regular season games the network will air in 2021.
FanDuel will also have the right to integrate relevant sports betting content directly into NFL Media properties including NFL.com and the NFL App. FanDuel is looking to bring fan experiences to the next level with NFL highlights, footage and Next Gen Stats content.
Matt King, Chief Executive Officer at FanDuel said:
“On Superbowl Sunday we got a glimpse at how powerful the combination of the NFL’s excitement and our platform can be in delivering an enhanced fan experience. We are delighted to make that combination official by pairing America’s #1 sportsbook with America’s #1 sports league,”
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“This partnership provides our shared customers with a new level of innovation and unmatched premium content directly within our platform ultimately enhancing every gameday.”
Renie Anderson, Chief Revenue Officer and Executive Vice President of NFL Partnerships, commented:
“As the sports betting landscape has continued to evolve in the United States, we have been thoughtful with our strategy and are excited to announce three partners who share the NFL’s vision and goals.”