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The Carolina Panthers and FanDuel, a well-known online gaming firm in North America, have launched an innovative multi-year agreement. In anticipation of the North Carolina introduction of mobile sports betting, this partnership—designated as the Official Sports Betting Partner—signifies an exciting endeavor.
Through a number of exciting projects, FanDuel and the Carolina Panthers want to increase fan involvement throughout the state of North Carolina. FanDuel will use the team’s trademarks in a variety of marketing initiatives as an Official Sports Betting Partner, including unique digital and social media content. At Bank of America Stadium, spectators can also look forward to special events and the use of digital signs.
To commemorate the partnership, FanDuel TV’s “Up & Adams” with Kay Adams will broadcast live from Bank of America Stadium on March 6. The special episode will feature notable guests such as Luke Kuechly and members of the Panthers organization. Fans can catch “Up & Adams” on weekdays at 11:00 a.m. ET on FanDuel TV, FanDuel TV+, or YouTube.
“Bringing FanDuel to sports fans across North Carolina is an important moment for our business,” expressed Mike Raffensperger, Chief Commercial Officer at FanDuel. “We are thrilled to introduce their fanbase to America’s #1 Sportsbook and look forward to supporting the team and engaging sports enthusiasts across the state.”
“We are thrilled to welcome FanDuel as an Official Sports Betting Partner,” echoed Kristi Coleman, President of the Carolina Panthers. “This partnership presents exciting opportunities to deliver unique and engaging experiences to our fans throughout North Carolina as we gear up for the 2024 season.”