Get 125% / $2,500 on 1st deposit!
New players only. Exclusive Welcome Bonus of up to $2,500
Fanatics Sportsbook has teamed up with the New York Racing Team as the primary sponsor of the No. 44 Chevrolet for two key Nascar Cup Series races this year. The partnership kicks off at the Cracker Barrel 400 in Nashville on June 1 and continues at the Cup Series Championship in Phoenix on November 2.
Good to know
As part of the deal, JJ Yeley’s car will carry a lava red and black paint design, complete with the Fanatics Sportsbook logo on the hood and sides. The sponsorship not only gives Fanatics visual exposure but also ties into a broader strategy to strengthen its position in the racing market.
Fanatics Sportsbook plans to launch exclusive offers for new users during the Nashville and Phoenix events. In addition, it is expanding its betting markets for Nascar, including podium finish parlays, exacta and trifecta bets, and wagers on starting position and manufacturer-specific results.
Selena Kalvaria, Chief Marketing Officer at Fanatics Betting and Gaming, described the partnership as a key step forward. “We are proud to partner with John Cohen and the New York Racing Team. The partnership with New York Racing Team is an incredible branding opportunity and an inflection point for us as we continue to build the fastest growing sportsbook in America,” she said.
Fanatics also plans to enhance the fan experience on race days. “We are going to develop exclusive content for Nascar fans and curate an elevated experience for our customers at each race that only a brand like Fanatics can offer,” Kalvaria added.
For the Nashville event, Fanatics has listed JJ Yeley at +800 to finish in the top 10. Customers will also be able to bet on a variety of other outcomes, including where Yeley starts, how Chevrolet performs overall, and who leads after the first lap.