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By establishing its online sports betting platform in Washington, DC, Fanatics Betting and Gaming has increased its presence. This accomplishment is the result of a recent partnership with the Washington Spirit, a well-known National Women’s Soccer League (NWSL) team. Through the relationship, Fanatics’ sportsbook is made available to a wider audience and is recognized as the official sports betting partner of the Washington Spirit.
Ari Borod, CBO of Fanatics Betting and Gaming, expressed enthusiasm about the development: “As we continue to build out our sports betting business, we are excited to partner with the Washington Spirit.” He added that the company aims to leverage the growing popularity of women’s soccer to boost the Fanatics sportsbook.
This agreement marks Fanatics’ first sponsorship deal with a professional women’s sports organization. The partnership includes various marketing opportunities such as in-stadium signage, digital promotions, and fan activations at Audi Field. These initiatives are designed to integrate Fanatics’ sportsbook into the Washington Spirit’s game-day experience, enhancing engagement for fans.
Washington Spirit CEO Kim Stone highlighted the significance of the partnership: “We’re excited to announce our groundbreaking partnership with Fanatics sportsbook.” She noted that the collaboration represents a major step forward for women’s sports, providing a trusted betting platform while upholding the team’s commitment to integrity and fan engagement.
The launch in Washington DC is part of Fanatics Betting and Gaming’s broader expansion strategy in 2024. The operator now services 23 markets across the United States. Additionally, Fanatics Casino is operational in Michigan, New Jersey, Pennsylvania, and West Virginia.
In addition, Fanatics just opened a new retail sportsbook shop in Atlantic City in association with Ocean Casino Resort. Fanatics’ dedication to expanding its footprint in the sports betting and casino industries is further evidenced by this new location, which is housed within The Gallery, a 12,000 square foot gaming and bar space.
In order to improve its services and reach throughout the sports betting industry, Fanatics Betting and Gaming is still growing.