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EveryMatrix purchased DeepCI, a cutting-edge data-driven betting and gaming affiliate network, in a calculated effort to strengthen its affiliate optimization offerings. EveryMatrix is taking a big step with this purchase, which will take effect on July 1st, 2023, as it looks to broaden its product offerings and improve customer satisfaction.
Riaan de Jager and Lewis Civin founded DeepCI in 2020, and since then it has quickly risen to popularity in the market, providing services to significant betting and gaming goliaths including bet365, Betway, 888 and Betsson. DeepCI’s patented technology, which enables it to track tens of thousands of affiliate sites internationally, is what makes it unique. It can pinpoint exactly where each game brand appears on each page of these websites, providing useful information on exposure and efficiency.
Gaming organizations are able to make quick, money-generating optimization decisions thanks to this data-driven methodology. Operators may stay ahead in the intensely competitive industry by monitoring both their own performance and that of their rivals.
DeepCI’s growth trajectory has been spectacular, and the company is already profitable. Lewis Civin, the CEO of DeepCI, will continue to guide the company’s independent operations while it is a member of the EveryMatrix Group.
Ebbe Groes, the CEO of EveryMatrix, expressed excitement about the acquisition, stating, “DeepCI is a business we have admired for a long time and we’re very pleased to now be able to welcome the team into the EveryMatrix Group. DeepCI’s data-driven tools are unique to our industry, their commercial success is similarly remarkable, and their product will bring significant benefits to our customers. Further, there are strong synergies with our similarly successful affiliate management product PartnerMatrix.”
He also emphasized how the integration with PartnerMatrix, the popular affiliate management tool from EveryMatrix, has the potential to add even more value for their customers.
Lewis Civin, Co-founder and CEO of DeepCI, echoed Groes’ sentiments, expressing enthusiasm about joining forces with EveryMatrix. He mentioned, “It’s been a thrill launching and continually iterating DeepCI products. We’ve developed a ‘must-have’ data-driven product that continues to make a significant positive impact to iGaming brands every day on a global scale, while we are also working on an exciting roadmap of complementary tools that will bring even more value to customers.”
“The team and I are delighted to be joining the EveryMatrix Group. Our integration into this rapid growth business will enable us to further accelerate our development, create more innovative and disruptive tools in a faster timeframe and leverage the vast knowledge, expertise, and mutually beneficial technologies available within EveryMatrix.”
It is anticipated that the purchase would spur innovation and improve EveryMatrix’s capacity to offer cutting-edge solutions to its clients. This partnership is expected to boost the positions of both businesses and result in exciting new advancements in the affiliate optimization environment as the iGaming industry develops.