177% up to 5BTC + 77 Free Spins!
New players only. Exclusive Welcome Bonus of 177% + 77 Free Spins
To improve the parlay betting experience, DraftKings has launched a new subscription service. This exclusive service offers subscribers substantial profit boosts for winning parlays and is now only accessible to a small group of consumers in New York.
The “DraftKings Sportsbook Plus” service provides an infinite number of “Stepped Up” boost tokens. The maximum boost for 11-leg bets is 100%, and wagers are capped at $25. Users can use these boosts to parlays and same-game parlays. Monthly subscribers pay $20, however new customers can utilize a special discount code to get a free trial.
A DraftKings spokesperson explained, “We are excited to present select, eligible customers in New York with the opportunity to try DraftKings Sportsbook Plus – a premium subscription service that offers participants up to a 100% profit boost on all winning parlays.”
This new service reflects DraftKings’ ongoing emphasis on parlay betting, a segment known for its profitability. Multi-leg bets often deliver higher returns for operators while providing bettors with the allure of substantial payouts from smaller stakes.
DraftKings has consistently highlighted its investment in parlays. In a recent investor letter, the company noted improved performance in multi-leg wagers and higher hold percentages. “Notably, our NFL parlay handle mix is pacing more than 500 basis points ahead of the 2023-2024 season,” DraftKings shared. The letter also mentioned the expansion of Same Game Parlay features to over 50 new NBA markets, reinforcing the company’s commitment to growing this lucrative offering.
Although currently limited to New York, this subscription model may serve as a trial run for future market rollouts. DraftKings’ strategic focus on innovative betting options aims to drive customer engagement and strengthen its competitive position.
By introducing this parlay-focused service, DraftKings is catering to a growing segment of sports bettors while potentially unlocking new revenue streams in an increasingly competitive industry.