Derek Jeter Takes on New Role as BetMGM Brand Ambassador

BetMGM is teaming up with one of baseball’s most recognized names. Derek Jeter, the former New York Yankees shortstop and Hall of Famer, has joined the operator as a brand ambassador in a new multiyear deal. The partnership will see Jeter take part in national campaigns, special promotions, and BetMGM’s responsible gambling outreach.

Good to know

• Derek Jeter will appear in BetMGM marketing and responsible gambling campaigns.
• A Derek Jeter-themed slot game is launching soon, the first of its kind in iGaming.
• The “Legendary Plays” promo campaign featuring Jeter kicks off on July 15.

Jeter’s new role with BetMGM includes more than just lending his image. He will be a key figure in the operator’s upcoming “Legendary Plays” promotion and will help promote responsible gaming tools and education. For BetMGM, the partnership is about more than star power.

“As BetMGM’s brand continues to evolve, we could not think of a better baseball ambassador to add to our Mount Rushmore of legendary athletes than Derek Jeter,” said Casey Hurbis, Chief Marketing Officer. “‘The Captain’s’ universal appeal and proven track record of excellence, both on and off the field, will provide players with extraordinary experiences only available at BetMGM.”

Slot game with a baseball twist

In a unique move, BetMGM Casino is launching a Derek Jeter-themed slot game. This marks the first time an online casino game has been built around a current or former professional baseball player. The game will only be available through BetMGM, adding an exclusive feature for fans of the sport.

Jeter, who won five World Series titles with the Yankees, sees the partnership as a chance to reach a new community while supporting a company focused on innovation and engagement.

“BetMGM’s commitment to excellence and overall approach help them stand out as an innovator in their space,” said Jeter. “They have worked hard to create a real community in their audience. I look forward to working with their team to build connections within their base of players and support the company’s continued growth.”

Entertainment expansion continues at BetMGM

Jeter’s arrival comes at a time when BetMGM is adding more entertainment content to its casino platform. The company recently launched a Friends-themed slot game, built by Atlantic Digital, in New Jersey and Michigan. It was the first online casino game based on the popular sitcom.