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Delasport has officially entered the South African sports betting market after securing certification from Gaming Laboratories International (GLI). Following its compliance with Brazil’s new regulations, this marks another significant achievement for the global B2B supplier.
The GLI Affirmative Statement of Compliance enables Delasport to operate across several South African provinces, including Gauteng, Mpumalanga, Western Cape, and KwaZulu-Natal. This certification paves the way for the introduction of innovative betting features tailored to the local market. Products like My Sportsbook, My Event Builder, and My Combo are set to elevate the betting experience, offering advanced personalization and flexibility.
Africa, with its rapidly growing population of over 1.5 billion, is emerging as a key player on the global iGaming stage. According to the United Nations Economic Commission for Africa, nearly 60% of the population is under 25, fueling the continent’s status as the fastest-growing mobile market. The phenomenon of “leapfrogging,” where many experience the internet for the first time via mobile devices, underscores the untapped potential of this market.
Delasport’s CEO, Oren Cohen Shwartz, emphasized the company’s commitment to localization, saying, “We are excited to enter such a promising regulated market like South Africa and show what real localization looks like. At Delasport, we believe in being both global and local – always thinking about the big picture while not losing sight of the smallest details. For us, entering the South African market doesn’t simply mean translating the interface, but tailoring the experience according to their habits, local providers, regional content, and much more.”
Shwartz explained that the company’s approach goes beyond translating interfaces. Instead, Delasport focuses on tailoring the user experience to align with local habits, regional content, and partnerships with local providers.
With this certification, Delasport is poised to deliver cutting-edge sports betting solutions to South African audiences. The company’s strategic approach combines innovation with a deep understanding of regional preferences, ensuring a competitive edge in this dynamic market.
As Africa continues to grow as a hub for iGaming, Delasport’s expansion into South Africa represents a significant step forward, promising tailored, localized experiences for a rapidly evolving audience.