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The CEO and founder of SPRIBE, David Natroshvili, discussed the success of the company’s October 2023 cooperation with UFC in an exclusive conversation with MightyTips. The partnership, which is focused on Aviator, SPRIBE’s main crash game, has increased the game’s visibility worldwide, fostering player loyalty and expanding its market reach.
The partnership between SPRIBE and UFC has provided Aviator with a high-profile platform. UFC branding is now prominently displayed at major events, including Pay-Per-Views and select Fight Nights. This multi-year deal also includes extensive brand placements within UFC’s live broadcasts. UFC stars like Johnny Walker, Alex Pereira, and Merab Dvalishvili have joined the initiative as ambassadors, helping to connect with fans through public appearances and creative campaigns.
David Natroshvili highlighted the impressive results: “The results have exceeded even our highest expectations. We’ve reached a wider audience, strengthened brand loyalty, and established a deeper presence in key markets.”
The success of the partnership has contributed to remarkable growth for Aviator. Since the launch, the game’s player base has skyrocketed from 12 million to over 37 million users. Moreover, the number of bets placed per minute has nearly doubled, rising from 150,000 to 310,000. Natroshvili is confident that this momentum will continue. “This growth motivates us to invest more in enhancing the game and engaging new audiences to sustain this momentum,” he said.
For Natroshvili, the UFC partnership is especially meaningful. “I’m a huge fan of the UFC… The respect I’ve developed for these athletes has only grown, making it a privilege to now partner with the UFC.”