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DATA.BET has just strengthened its hand by integrating official sports data through a partnership with Genius Sports, giving its clients access to some of the most reliable in-play content in the industry.
Good to Know
The collaboration went live immediately, meaning operators using DATA.BET’s sportsbook solution can now offer customers data-backed betting markets powered by Genius Sports. That matters because Genius holds exclusive rights with major sports organizations worldwide — including the English Premier League, the NFL, and the EFL — ensuring both accuracy and speed.
For betting operators, the benefits are clear. The partnership minimizes bet delays, a critical factor in live wagering, while expanding access across football, basketball, tennis, American football, rugby, squash, and even Australian rules football. By weaving in both real-time data and official video streams, DATA.BET can now deliver a faster and more immersive betting experience.
The integration isn’t just about raw numbers either. Genius Sports also supplies advanced widgets that track live match progress, on-field events, and player performance analytics. When combined with streaming, this creates an environment where users can follow matches in detail while placing bets seamlessly.
Otto Bonnig, Head of Sales at DATA.BET, highlighted the value of the partnership:
“The integration with Genius Sports enables us to deliver premium sports content that significantly expands and strengthens our clients’ offerings. We’re ensuring the speed, reliability, and content quality that operators need to compete effectively. This partnership reinforces our commitment to providing comprehensive, best-in-class product solutions across all betting verticals.”