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Brazil’s fast-growing betting market has a new alliance aimed at keeping players safe. Influencer Daniel Fortune has teamed up with sportsbook operator Superbet in a strategic partnership focused on responsible gaming, as the industry faces mounting scrutiny over influencer involvement.
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Superbet says the collaboration will help boost its market presence while reinforcing its commitment to safer gambling practices. The brand is actively building its profile in Brazil through strategic partnerships with football clubs and sports professionals.
Fortune, who has an extensive history of working with major betting operators like Betnacional, Esportes da Sorte, and Faz1Bet, sees this as an opportunity to help shape a healthier gambling culture. He also works with the Brazilian Company for Compulsive Support (EBAC), offering free help to individuals struggling with gambling addiction.
The partnership goes beyond brand promotion. Fortune has also joined forces with Beatriz Gimenez, VP of the Betting and Responsible Gaming Commission of the São Paulo Bar Association (OAB-SP), to expand responsible gaming initiatives nationwide.
This move comes as Brazil’s betting sector faces increased attention, partly due to ongoing legal cases involving influencers and illegal betting, such as the “Jogo do Tigrinho” scandal involving influencer Tainá Sousa. For both Fortune and Superbet, the aim is clear: match the pace of the industry’s growth with stronger player education and safeguards.