Concacaf Opens Bids for Official Betting Partner Role

Concacaf, the organization overseeing soccer across North America, Central America, and the Caribbean, has opened bidding for its first-ever official betting partner. The partnership will span the 2025-2028 competition cycle, offering a Tier 1 sponsorship package that guarantees prominent brand visibility during some of the region’s most anticipated tournaments.

The sponsorship covers a variety of high-profile events, including major men’s and women’s national team and club competitions. These include the Gold Cup, Nations League, W Qualifiers, W Championship, W Nations League, Champions Cup, Central American Cup, Caribbean Cup, and the newly introduced W Champions Cup.

With stadiums often filled to capacity and widespread TV coverage, Concacaf tournaments provide a significant opportunity for the chosen partner to align with the region’s growing passion for soccer. The partnership comes as excitement builds toward the 2026 FIFA World Cup, co-hosted by the United States, Canada, and Mexico, which is expected to further elevate interest in the sport.

Concacaf has also expanded its competition calendar by adding new events like the W Champions Cup and enhancing the formats of existing tournaments. These changes are designed to attract larger audiences and increase global engagement with the sport.

The bidding process is being managed by Concacaf’s Commercial Department, which will offer additional details about available rights and competition structures to organizations that submit expressions of interest. The governing body believes this partnership will strengthen its global presence while fostering deeper commercial connections as soccer continues its rapid growth in the region.