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Premier German esports organization Berlin International Gaming (BIG) has entered a partnership with a leading global cryptocurrency exchange Coinbase. Their efforts will focus mainly on digital activations and community engagement.
Both esports and the cryptocurrency industry are at the cutting edge of innovation as some of the hottest topics in the digital ecosystem. With the partnership, both worlds will come together, as it will explore the intersections of gaming and digital finances.
Coinbase will be the premium partner of the club’s famous CS:GO roster and receive an extensive brand and content rights package as part of the partnership. Coinbase is one of the largest cryptocurrency exchanges globally with over 68 million customers. The exchange is publicly traded on Nasdaq.
On June 28th 2021, the German Federal Financial Supervisory Authority (BaFin) awarded Coinbase Germany GmbH a licence for crypto custody and trading. The BaFin licensing framework is the first of its kind in the European Union, and Coinbase Germany was the first company to be issued such a licence. The license allows Coinbase Germany to provide a safe and regulated environment for Germans seeking to explore the world of cryptocurrency.
Daniel Finkler, Chief Executive Officer of BIG said:
“Today we can welcome Coinbase, one of the world’s leading crypto exchange platforms, as a partner. The world of cryptocurrencies is an enormously exciting space, and it’s my ambition to make more people aware of this rapidly growing ecosystem with all its benefits and risks through our partnership. Coinbase has developed into a market leader over the last few years and offers customers a safe and regulated place to securely trade and store cryptocurrencies. We are very excited to start our partnership officially today. I would also like to express my sincere thanks to the SPORTFIVE team for initiating and arranging this great cooperation.”
Sascha Rangoonwala, Coinbase ‘s Country Manager for Germany said:
“Crypto and esports are both industries with a huge amount of potential and are constantly evolving. Partnering with Germany’s leading eSports organization helps us more effectively reach as well as educate digital natives around the benefits and risks of cryptocurrency. Our aim is to give people the tools they need to use digital assets to their advantage.