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The Chicago Blackhawks have forged a historic partnership with Circa Sports, marking the first time the franchise will display an official jersey patch. Starting from the 2024-25 season, Blackhawks’ home jerseys will feature the Circa Sports patch, a move aimed at enhancing fan engagement and expanding interest in sports betting.
Jaime Faulkner, President of Business Operations for the Blackhawks, expressed enthusiasm about the collaboration: “Sports betting has continued to grow in popularity among our fans and offered new ways for them to engage with our game.”
Faulkner added, “We couldn’t be prouder to be adding Circa Sports to the Chicago Blackhawks roster of partners as they share in our goals to grow interest in our game and offer fans exciting and original experiences.”
Circa Sports, available in Illinois via its mobile app and physical sportsbook in Waukegan, launched its online offerings in October 2023. CEO Derek Stevens emphasized the significance of partnering with a storied franchise like the Blackhawks: “Growing up as a hockey fan, I’m overwhelmed with the opportunity, and the responsibility, that goes along with partnering with an Original Six team and a team with the most iconic home jersey in sports.”
Stevens further stated, “We are ecstatic to showcase the new Blackhawks jersey with such a young and exciting team.”