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Leading industry players Sports Information Services (SIS) and Racecourse Media Group (RMG) have extended the media rights for Chelmsford City Racecourse in Essex for an additional lengthy period of time. The progressive racetrack has successfully negotiated multi-year extensions to its current contracts with SIS and RMG, which include all media and betting rights on both retail and online platforms.
This all-inclusive agreement guarantees the continuous transmission of racing events via the SIS service in betting shops and on the Racing TV channel. Furthermore, Chelmsford City Racecourse will become a member racecourse of RMG. The additions demonstrate the racecourse’s dedication to giving racing fans a better viewing experience.
The renowned Coursetrack technology will be used at Chelmsford City Racecourse, bringing real-time timing information to the event. This cutting-edge technology will provide viewers with real-time information regarding the advancement of race and be published online and aired on television.
The renewed collaborations enable Chelmsford City Racecourse to make confident plans for the future. Plans call for the building of a brand-new, £85 million multipurpose grandstand that will serve as a focus for entertainment with a 2,500-seat theater and maybe a casino. The strategic investments made by the racecourse are intended to support the racing program, provide a platform for Pattern races, and serve as host sites for significant international meeting trials.
Neil Graham, Racing Director for Chelmsford City Racecourse, expressed enthusiasm about the strengthened collaboration, stating, “These deals give us the certainty by supporting ambitions for the racecourse to be bolder and more ambitious in its plans going forward.”
Richard Ames, CEO for SIS, affirmed the enduring partnership, saying, “We are pleased to extend our long-standing partnership with Chelmsford City Racecourse to the end of 2029.”
Martin Stevenson, CEO of RMG, congratulated Chelmsford City Racecourse on joining the RMG family and underlined its dedication to investment and innovation.
The additions demonstrate Chelmsford City Racecourse’s dedication to improving the horseracing experience and confirm its standing as a major participant in the sector.