Get 125% / $2,500 on 1st deposit!
New players only. Exclusive Welcome Bonus of up to $2,500
Celtic Football Club has announced a landmark three-year extension of its partnership with Dafabet, marking the longest shirt sponsorship in the club’s history. The agreement will see Dafabet’s name featured on Celtic kits for 12 consecutive years, beginning with the 2016/17 season.
Dafabet initially joined forces with Celtic as its International Betting Partner in 2015 before becoming the front-of-shirt sponsor in 2016. This extension solidifies a 13-year relationship that has benefited not only the club but also its surrounding community.
Beyond its commercial value, Dafabet has shown unwavering support for Celtic FC Foundation. The company has donated shirt space to the Foundation’s appeals and campaigns, provided match tickets for local causes, and sponsored numerous charity events. Its annual gifting of Play on the Park rights further underscores Dafabet’s dedication to the Celtic community.
Reflecting on the partnership’s success, Dafabet’s Head of Sponsorship, John Cruces, expressed pride in the collaboration. “We are very happy to be extending our partnership with Celtic FC,” he said. “To be the longest front-of-shirt partner on such an iconic and worldwide recognised shirt is a proud moment. The measure of success the club has had during our partnership has been incredible and testament to all, both on and off the park. As always, we wish the club the very best and look forward to seeing more records broken and achieving common goals.”
Celtic Chief Executive Michael Nicholson also highlighted the partnership’s significance. “Dafabet has been a hugely important partner of the club for so many years, and we are delighted to agree this new extension,” he said. Nicholson praised Dafabet’s commitment to Celtic’s charitable efforts, adding, “It is through the club’s strong fundamentals that we continue to attract and deliver such quality partnerships.”