W88 Joins Forces with Burnley in Fifth Premier League Shirt Sponsorship

English Premier League club Burnley has teamed up with W88, marking the brand’s fifth shirt sponsorship agreement with a Premier League entity.

This partnership is slated to run for the 2023-24 season, and will feature the W88 logo prominently displayed on the front of the shirts worn by both the men’s and women’s first teams.

Beyond the on-pitch visibility, the Asian-facing operator will also gain a branding presence around Turf Moor, the team’s home stadium, and across various digital channels. W88 will additionally contribute to Burnley’s community initiatives and projects, furthering fan engagement and supporting charitable causes.

After climbing from the Championship, the second-tier league, Burnley will participate in the 2023-24 Premier League season. Burnley director Stuart Hunt acknowledged the significant role such partnerships play in helping newly promoted clubs compete at the Premier League level. He commended W88’s track record of successful relationships with other Premier League clubs and sports brands worldwide, citing their experience, knowledge, and proactive approach in this area.

W88 business development manager Hilly Ehrlich expressed delight over this new partnership as Burnley makes its return to the Premier League.

Burnley now joins the ranks of Wolverhampton Wanderers, Crystal Palace, Aston Villa, and Fulham, all Premier League clubs that have signed shirt sponsorship agreements with W88.