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With great pride, Bragg Gaming Group announces the opening of the 711.nl sportsbook in the Netherlands, which makes use of cutting-edge Kambi sports betting technology. Through this collaboration, Bragg and Kambi’s relationship is strengthened, and their sportsbook technology is integrated into the present configuration of 711.nl.
As a result of this partnership, 711.nl has access to Kambi’s extensive collection of sportsbook resources. With the help of its in-house regulatory reporting tools and marketing capabilities made possible by the Bragg FuzeTM toolkit, Bragg facilitates the integration and improves the new sportsbook sector.
711.nl benefits from an affordable, outsourced solution while still maintaining control and authority over their sportsbook thanks to this exclusive cooperation. The debut comes after the Dutch Gambling Regulator, the Kansspelautoriteit (KSA), granted 711.nl a sports betting license to supplement their current iGaming license.
The launch of 711.nl’s sportsbook is timely, coming just before major events like the UEFA European Championship Football tournament final and the Paris 2024 Olympics. This strategic timing aims to attract a wider audience and boost engagement.
711.nl already utilizes Bragg’s Player Account Management (PAM) technology, having launched on the Bragg PAM platform in April 2022. Additionally, 711.nl benefits from Bragg’s iGaming content aggregation and product delivery solutions, including content from multiple in-house studios and exclusive partners.
The Fuze™ customer engagement tools are also a significant asset for 711.nl, providing real-time in-game gamification, conversion, and retention mechanisms. These tools include free rounds, free bets, an AI-powered Game Recommendation System, tournaments, quests, and jackpots.
Matej Nemec, Senior Vice President, Commercial, EMEA and LatAm at Bragg, expressed excitement about the expanded relationship with 711.nl. “We’re thrilled to grow our existing relationship with 711.nl to include this new sportsbook through our partnership with Kambi. Our agreement with Kambi provides a unique mechanism for our operator partners to offer sportsbook in a cost-effective, time-efficient manner.”
Veena Dhesi, SVP Partner Success at Kambi, echoed this sentiment. “We are delighted to team up with Bragg to power the launch of the 711.nl sportsbook in the Netherlands. Kambi’s deep sports betting offer, which includes sophisticated pricing and trading capabilities, perfectly complements Bragg’s PAM expertise.”
Gilles De Backer, Chief Operating Officer at 711.nl, shared his enthusiasm. “Bragg has been a great PAM partner to 711.nl since we first launched in the Dutch market, so expanding this relationship to include sportsbook was a clear choice. We’re eager to see how our existing customers and Dutch players in general embrace our new sportsbook.”