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Nottingham Forest F.C. and Betway, a well-known brand in international online sports betting, have just forged a noteworthy alliance. By extending its impressive portfolio of football affiliations, Betway is now officially recognized as the Premier League club’s “Official Betting Partner” through this long-term deal.
As part of this new agreement, the LED advertising boards around Nottingham Forest’s home stadium, City Ground, will prominently display Betway’s branding. Betway’s branding will be displayed to spectators at all Premier League, FA Cup, and Carabao Cup games. This partnership fits with Betway’s plan to increase its prominence in the football industry, as it already has partnerships with elite European and Premier League teams like Manchester City.
In addition to branding visibility, the agreement offers a range of exclusive benefits for Betway’s customers. These perks include access to match tickets, club merchandise, and unique “play on the pitch” experiences, enhancing fan engagement and loyalty.
Neal Menashe, CEO of Super Group, which owns Betway, expressed enthusiasm about the new partnership: “We’re thrilled to embark on this partnership with Nottingham Forest, a club with a rich history and a passionate fanbase. Betway’s customers love football, especially the Premier League, and we leverage partnerships like this to reward them with exclusive opportunities and content.”
Paul Bell, Nottingham Forest’s Chief Operating Officer, also welcomed the partnership: “We are delighted to welcome Betway as our ‘Official Betting Partner’. Their reputation for excellence and commitment to enhancing the fan experience makes them a perfect partner for Nottingham Forest. This partnership will bring new opportunities for our supporters, from matchday experiences to unique fan engagement initiatives. We look forward to working closely with Betway over the coming seasons.”
Furthermore, Betway plans to collaborate with Nottingham Forest on initiatives aimed at promoting safer gambling. This ongoing commitment to responsible gaming will be a key focus of their joint efforts.
Beyond football, Betway has built a prestigious sponsorship portfolio that spans various sports, including tennis, cricket, basketball, and ice hockey. This diverse engagement underscores Betway’s dedication to providing exceptional experiences across multiple sporting arenas.