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Betway, a leading name in online sports betting and gaming, has secured a major partnership with Italian Serie A and Champions League club, Bologna FC 1909. This new agreement designates Betway as Bologna’s ‘Global Betting Partner,’ further expanding the Super Group-owned brand’s extensive football sponsorship portfolio.
Under this long-term deal, Betway’s branding will be prominently displayed on the LED boards surrounding the Stadio Renato Dall’Ara pitch. Additionally, the partnership offers unique perks for fans, including VIP tickets, exclusive meet-and-greets, and opportunities to play on the pitch. This move aligns with Betway’s strategy to enhance its global footprint through high-profile sports collaborations.
The partnership goes beyond just branding and fan engagement. Betway is set to provide comprehensive Code of Conduct and Responsible Gaming training to Bologna FC’s players and staff. This training will cover crucial aspects such as gambling regulations, potential harms, and available support tools. This initiative complements Bologna FC’s existing responsible gambling efforts and underscores Betway’s commitment to industry standards.
Super Group CEO Neal Menashe expressed enthusiasm about the new alliance, stating, “We are excited to become the ‘Global Betting Partner’ of Bologna FC 1909, a club known for its illustrious history including seven Serie A titles. With our extensive and varied global sports sponsorship portfolio, we are delighted to once again have an official betting partnership in the world-renowned Italian football league.”
Christoph Winterling, Bologna FC 1909’s Commercial and Marketing Director, also shared his excitement about the partnership: “We are thrilled to welcome Betway as our global betting partner. This collaboration highlights our club’s commercial strength and our commitment to delivering unique experiences to our supporters.” Winterling emphasized that partnering with a globally recognized brand like Betway is a significant achievement for the club.
Betway’s sponsorship portfolio spans multiple sports, including Tennis, Cricket, Horse Racing, the NBA, and the NHL. This latest partnership with Bologna FC 1909 marks another milestone in Betway’s ongoing effort to strengthen its presence in global sports.