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With its logo prominently visible on the team’s shirt for four seasons, beginning with the 2024–25 campaign, Betsson Sports has landed a historic agreement with Inter, becoming the official major partner.
Despite Italy’s current ban on gambling advertising, Betsson Sports emphasizes its infotainment offerings rather than traditional sportsbook branding. This innovative approach aligns with the Betsson Sport Club project, aimed at promoting and supporting clubs across Italy, including Serie A team Napoli.
The initiative, as described on Betsson.Sport, unites clubs under a shared passion for sports and aims to tell the stories of players and their motivations.
Stefano Tino, managing director of Italy at Betsson, described the partnership as “historic,” highlighting its prestige and the opportunity to collaborate with a club known for its commitment and determination.
Alessandro Antonello, Inter’s corporate CEO, expressed delight in welcoming Betsson Sport into the Nerazzurri family, emphasizing shared values in sports development and fan engagement.