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Securing its status as the official betting partner of the ATP tournament Nordea Open is Betsson, a well-known international sports betting and gaming company. Held in Båstad, Sweden, from July 15–21, is this traditional clay court competition. World No. 1 Jannik Sinner and the renowned Rafael Nadal, sometimes known as the king of clay, will be among the elite competitors at the tournament. The BNP Paribas Nordic Open, which takes place in Stockholm this autumn, has Betsson as its primary sponsor as well.
The Nordea Open, formerly known as the Swedish Open, is one of the oldest tennis tournaments, tracing its roots back to 1948. This year, it will be broadcast in 90 countries, reaching an estimated audience of 40-50 million viewers. The tournament’s rich history and international broadcast ensure it remains a significant event on the global tennis calendar.
Sara Bergh, Operations Manager at Nordea Open, expressed excitement about the new partnership: “We are very proud to welcome Betsson as a new partner to the Nordea Open. Betsson joins a strong partner family, and through its commitment will further consolidate the event’s position and presence on the international tennis scene.”
Betsson’s sponsorship will bring its branding into the arena and introduce a wide range of betting options for the tournament. This partnership aims to enhance the fan experience by offering various odds on the matches and engaging viewers in new ways.
Ronni Hartvig, Chief Commercial Officer of Betsson Group, highlighted the significance of this collaboration: “We are incredibly proud of our partnership with Nordea Open, which this year features world-class stars. Betsson has long been involved in tennis, both in Sweden and globally, but it is difficult to find a more fantastic environment than tennis in Båstad.”
As Betsson continues to expand its presence in the world of tennis, this partnership with the Nordea Open marks a significant milestone. The collaboration underscores Betsson’s commitment to supporting tennis and providing exciting opportunities for fans and bettors alike. With this new alliance, the Nordea Open is set to deliver an unforgettable experience for players and spectators, solidifying its status as a premier event in the tennis world.