Sports gaming and media company Betr has announced a strategic partnership with the women-focused sports betting community, Betting Ladies. This collaboration aims to foster inclusivity and empowerment within the sports betting industry by tapping into Betting Ladies’ audience and leveraging Betr’s platform and social channels.
As part of this partnership, Betr will curate “unique, custom content tailored specifically for the Betting Ladies community,” spotlighting stories and experiences within women’s sports and gambling. The first piece of content, titled Betting Ladies Breakdown Game 5 of the NBA Finals, is available across Betr’s social media platforms. Mike Denevi, Head of Betr Media, expressed his excitement: “We are thrilled to partner with Betting Ladies to empower women in sports betting. At Betr, we are committed to making sports betting more accessible and enjoyable for everyone, regardless of gender. This partnership allows us to further that mission by reaching out to a diverse audience and providing them with the tools and support they need to succeed.”
Founded in early 2023, Betting Ladies seeks to provide a hub for women sports bettors in the United States. Offering a wide range of content, tips, and advice, Betting Ladies provides a supportive community for women in gaming. Val C. Martinez, founder of Betting Ladies, highlighted the significance of the partnership: “Our partnership with Betr represents an exciting opportunity to expand our reach and impact within the sports betting community. Together, we can break down barriers and empower women to participate in and enjoy sports betting to the fullest.”