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BetMGM will remain deeply connected to Steelers Nation for years to come. The iGaming and sports betting operator has renewed its partnership with the Pittsburgh Steelers through the 2029 NFL season, continuing as the team’s official sports betting, online casino, and gaming partner.
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Under the new agreement, BetMGM will enjoy broader visibility across the Steelers’ fan network, media channels, and game-day platforms. The collaboration will also bring new fan promotions each year, blending online engagement with real-life experiences for loyal supporters.
BetMGM chief marketing officer Casey Hurbis said the extended partnership builds on the company’s goal of connecting fans to the excitement of the game.
“This partnership extension allows BetMGM to continue delivering experiences that reflect the energy and passion of Steelers Nation. From game day activations to exclusive Steelers-branded casino games and the amazing opportunity to win 10 years of season tickets, we’re focused on creating memorable moments for fans,” Hurbis said.
The latest NFL season has already introduced Steel City Slingo, a new addition to BetMGM’s collection of exclusive Steelers-themed casino titles. Fans visiting Acrisure Stadium can also take part in an in-stadium bonus promo that rewards players whenever the team scores three or more touchdowns in a single game.
Steelers senior vice president of business operations Ryan Huzjak emphasized the team’s excitement about deepening the partnership. He confirmed that fans can look forward to enhanced in-game activations, VIP events, co-branded media campaigns, and new layers of fan engagement.
Beyond the entertainment aspects, both partners have committed to featuring responsible gambling messaging throughout the season — including before every home game — reinforcing the shared focus on player protection and integrity.
The renewal strengthens BetMGM’s foothold in Pennsylvania, where the operator already runs a robust online casino and sportsbook presence. As sports betting continues to expand across the U.S., the BetMGM-Steelers alliance stands out as one of the NFL’s longest active team partnerships in the gaming sector.
The agreement has been extended through the 2029 NFL season.
Fans will see exclusive casino games like Steel City Slingo, in-stadium promotions, and chances to win major prizes such as a decade of season tickets.
Online through BetMGM’s platform, in the BetMGM Casino app, and during home games at Acrisure Stadium.
Yes. BetMGM and the Steelers will expand responsible gaming messages and awareness campaigns at every home game.