BetMGM has announced a new partnership with social media platform X, where it will become the exclusive provider of live sports betting odds. This collaboration marks a unique integration of sports betting into a major social media environment, enabling users on X to access BetMGM’s odds directly. The timing aligns with the Super Bowl, catering to the increased interest in wagering. We brought the news on the upcoming deal on iGaming.org already two weeks ago, but now it is official.
Through this deal, BetMGM’s betting odds for professional football will be accessible on X, with plans to include more sports. This integration is set to evolve, offering enhanced functionalities over the coming months.
This partnership represents a strategic opportunity for BetMGM to reach a wider audience, especially those passionate about sports discussions on X. Adam Greenblatt, CEO of BetMGM, expressed his enthusiasm for the partnership: “Being directly accessible within that forum is an unprecedented opportunity to expand our reach to a passionate and engaged audience. We look forward to adding intel and content that enhances the platform’s interaction around sports.”
Linda Yaccarino, CEO of X, highlighted the value this partnership brings to sports fans on the platform, stating, “Sports fans never sleep on X.” She further added, “We’re bringing sports fans on X even closer to the action so they can cheer, and now bet, on their favorite teams.”