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BetMGM and Topgolf Entertainment Group have announced to partner by signing a multi-year agreement. The two companies will collaborate on marketing and promotional offers through the BetMGM platform at select Topgolf venues and the World Golf Tour(WGT) online game.
BetMGM Chief Revenue Officer, Matte Prevost, confirmed the deal and said:
“We look forward to introducing Topgolf guests to the immersive sports betting experience that only BetMGM canprovide.”
He further added:
“Topgolf is known for offering unique and interactive entertainment options, which our loyal BetMGM users can now access through a variety of exclusive and customized packages.”
By combining forces and building on each other’s strengths, BetMGM and Topgolf will be able to reach larger audiences and increase position in their respective markets.
JF Prata, Topgolf Media Chief Operating Officer, said:
“We are thrilled to partner with BetMGM as we continue to energize and grow our entertainment communities. Topgolf has always been committed to providing new and exciting experiences to our guests, and this partnership delivers on that, while providing our longtime fans, as well as those less familiar with Topgolf, an introduction to a complementary experience with BetMGM.”