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Maksym Vitushko has been appointed General Manager of BETER’s Sports section, strengthening the division as one of the world’s top providers of fast-paced, next-generation betting content and data in regulated markets. Vitushko has over 14 years of experience holding C-suite positions in national media companies and the FMCG industry.
Vitushko has a track record of successfully growing new companies, enhancing complex systems, and leading teams of up to 2,500 employees. He will concentrate on developing the Sports sector of BETER, which includes ping pong, basketball, and table tennis. His duties include developing plans, establishing objectives, and promoting development.
Vitushko’s role includes enhancing operational excellence and expanding BETER’s sports offerings. This involves introducing new sports disciplines to the portfolio, boosting existing ones like the flagship Setka Cup table tennis tournaments, onboarding new operator partners, and entering new markets.
Gal Ehrlich, CEO of BETER, expressed his excitement about the new appointment: “Maksym has an incredibly strong background in transforming local and international companies and we are thrilled to be able to leverage his experience and expertise as we push ahead with our goal of becoming a leading, global fast-paced betting content and data provider. We have ambitious expansion plans for 2024 and the years to follow, and Maksym will undoubtedly help us achieve the goals we have set in our strategy. That we are able to attract such a high calibre executive to BETER shows just how far we have come in a short space of time and stands as evidence of our strong position within the industry. With Maksym onboard, we can now take this to the next level.”
Maksym Vitushko shared his enthusiasm for joining BETER: “I am delighted to have joined BETER and to be a part of a sports team that has already achieved great things, including building such a prominent and in-demand product as the Setka Cup. I have the experience and knowledge to take on this role and the responsibilities that come with it and to bring value to BETER as it continues to establish itself as the leading provider of next-gen content to operators in the global online betting industry. I’m incredibly proud to be playing a part in BETER’s journey and look forward to working with the team to not only achieve but exceed our goals.”