Get 125% / $2,500 on 1st deposit!
New players only. Exclusive Welcome Bonus of up to $2,500
In a thrilling partnership, Playtech, one of the most well-known suppliers of gambling technology worldwide, has joined forces with BETER, a pioneer in quick betting and data-driven esports content. This cooperation represents a major extension of Playtech’s esports programming by giving its network access to BETER’s extensive esports offerings, including its well-known ESportsBattle competitions.
In order to satisfy the increasing demand for dynamic esports wagering, this partnership gives Playtech’s operator partners access to BETER’s esports offering. Over 35,000 events are offered each month by BETER’s ESportsBattle, which focuses on fast-paced, captivating betting material and offers up to 50 markets each event. With an average 7.5% margin, this wide assortment guarantees continuous betting chances throughout day and night.
BETER CEO Gal Ehrlich praised the partnership as a milestone for the company. “This is one of our most important partnerships to date. Playtech is a true giant of the industry, and we are thrilled to be integrating our esports content into its platform for its operator partners to access.” Ehrlich emphasized that the combined efforts of both companies will bring enhanced betting and entertainment options, spotlighting BETER’s EsportsBattle tournaments as a fan-favorite offering that sets high standards.
As the esports betting market rapidly grows, this integration allows Playtech’s partners to tap into the popularity of esports and cater to a wider audience. BETER’s Chief Revenue Officer Chuck Robinson highlighted the value of such high-quality partnerships, stating, “This deal with Playtech shows just how important it is for operators to offer a compelling esports betting experience to their players. This is a fast-growing vertical, and our content allows operators to unlock its potential.”
Playtech’s VP of Sports Commercial, Yori Arami, emphasized the impact of esports in the betting industry, noting, “Esports has become a significant vertical in its own right, and operators are increasingly looking to enhance their offerings with more entertaining content and betting experiences.” Arami expressed confidence in BETER’s esports lineup as an essential addition to Playtech’s sportsbook, helping partners attract and retain esports enthusiasts.
This partnership not only broadens Playtech’s esports presence but also reinforces BETER’s position as a key player in fast-paced, next-generation esports betting content. Together, they aim to set new standards in esports wagering and bring top-tier experiences to a global audience.