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BETER, a prominent betting content provider known for catering to next-gen players, has entered a significant partnership with Codere. As one of the leading sportsbook operators across Spain and Latin America, Codere now brings BETER’s highly popular ESportsBattle tournaments to its audience.
Through this collaboration, Codere aims to elevate its esports betting offerings with BETER’s ESportsBattle tournaments, which have set industry standards. BETER’s tournaments offer over 35,000 events monthly, with up to 50 markets available per event. Bettors can engage with the action 24/7, thanks to live streaming, ensuring continuous entertainment with a 7.5%+ average margin for operators.
Initially, Codere will feature eFootball and eBasketball tournaments, with plans to possibly expand into other disciplines like eHockey and CS2 in the future. This partnership aligns with Codere’s commitment to providing top-quality content to its diverse player base.
Expressing his enthusiasm, BETER CEO Gal Ehrlich stated, “We are delighted to add Codere to our growing roster of big-name operators using our fast-betting content to engage the next generation of players and deliver the betting experiences they are seeking.” He emphasized that BETER’s esports products, such as eFootball and eBasketball, will significantly enhance Codere’s content offering.
Echoing this sentiment, Chuck Robinson, CRO at BETER, added, “Codere is a high-caliber operator with large, loyal player bases in competitive markets such as Europe and LatAm. This deal ensures it can offer proven fast-betting content to its players.” Robinson highlighted the collaboration’s potential to enhance the betting experience and attract new players.
Sergio Garcia, Sportsbook Operations Manager at Codere, remarked, “BETER has quickly become the leading provider of fast-betting content, and we absolutely wanted to leverage the demand for its ESportsBattle series by offering it to our players.” He praised BETER’s products, noting the high engagement levels already observed, and expressed optimism about the partnership’s future success.
This partnership marks a significant step for both BETER and Codere, promising to reshape the esports betting landscape in their respective markets