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Kaizen Gaming’s premier sports betting brand, Betano, has officially partnered with CONMEBOL, the South American soccer authority. This partnership, which extends through 2028, encompasses the sponsorship of the CONMEBOL Copa America 2024 and various other prestigious soccer competitions, amplifying Betano’s presence across South America’s vibrant soccer scene.
Included in the partnership are sponsorships for a range of CONMEBOL tournaments, such as the CONMEBOL Pre-Olympic tournament, both the men’s and women’s CONMEBOL Copa America Futsal, CONMEBOL Copa America Beach Soccer, and numerous under-20 competitions across soccer, futsal, and beach soccer. This expansive collaboration ensures Betano significant exposure among soccer fans.
The eagerly awaited CONMEBOL Copa America 2024, set to unfold in stadiums across the United States starting in June, is a cornerstone of this partnership, offering Betano prime opportunities for brand promotion.
George Daskalakis, Kaizen Gaming’s Founder and CEO, shared his enthusiasm about the collaboration: “We are delighted to join forces with CONMEBOL, the most respected institution in Latin American football. This partnership does not only show our passion for the sport and the region but also highlights our dedication to delivering innovation and excellence within the industry. We are eager to elevate the fan experience to new heights, providing unforgettable moments through responsible gaming.”
Echoing this sentiment, CONMEBOL President Alejandro Dominguez welcomed Betano and Kaizen Gaming: “We are thrilled to welcome Kaizen Gaming and its brand Betano as an official partner of CONMEBOL. Their commitment to football and gaming innovation align seamlessly with our vision for the future of the sport in Latin America. Together, we are planning to deliver extraordinary experiences to football fans across the continent.”