Sport Lisboa e Benfica’s primary sponsor since the 2021–2022 season, Betano, has extended its relationship with the esteemed organization for a another three years. By signing this arrangement, Betano will continue to serve as the “Official Betting Sponsor” through the end of the 2026–2027 season.
Julio Iglesias, Chief Commercial Officer at Kaizen Gaming, expressed excitement about the extended partnership, emphasizing Betano’s dedication to providing premium betting experiences. He stated, “We are thrilled to extend our partnership with Benfica as we embark on this exciting new chapter together. From working closely with ‘The Eagles’ over the past years, we’ve witnessed first-hand the club’s unwavering dedication to excellence both on and off the field, which is matched only by the support and enthusiasm of its fans. By renewing our support for Benfica we reaffirm our ongoing commitment to Portugal, the country’s football fans and its prestigious sporting institutions as well as the offer of premium, entertaining and safe betting experiences”
In addition to being prominently displayed on the SL Benfica jersey sleeve and the jerseys of the B team and Under-23 squad participating in the Liga Revelação, Betano will have substantial visibility as part of the renewed agreement. By working together, Betano is demonstrating its dedication to promoting football on a national and worldwide scale.
Director of International Development at SL Benfica, Bernardo Faria Carvalho, expressed excitement about the ongoing collaboration with Betano. He stressed the partnership’s significance in improving fan experiences and supporting the team’s international expansion.