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The strategic agreement between Betano, the premium brand of Kaizen Gaming, and the Romanian Football Federation (FRF) has been extended until 2030. This noteworthy expansion highlights the mutual commitment between Betano and FRF to improving Romanian sports performance.
A popular football competition in Romania, the Cupa Romaniei Betano, has been improved during the last two years thanks to the collaboration of Betano and FRF. The game is now closer to spectators, both at home and in the stands, according to the new structure that was introduced this season.
Betano has actively engaged in marketing endeavors, collaborating with an extensive network of partners, including FRF, media allies, and team representatives participating in the Cupa Romaniei Betano’s group stage. Together, they strive to craft campaigns that amplify the competition’s visibility and foster deeper engagement among football enthusiasts. The latest venture, the TV and digital show “Bate Cupa,” sheds light on all 24 qualified teams, showcasing players’ skills in an entertaining manner.
With regard to Cupa Romaniei Betano’s future course, Julio Iglesias, Chief Commercial Officer of Kaizen Gaming, expressed hope. He highlighted Betano’s steadfast dedication to provide honest and responsible support for the development of sports in Romania.
As the longest collaboration that the FRF has ever recorded, President Răzvan Burleanu praised the renewal of the relationship as a historic occasion. In addition to recognizing Betano’s critical role in growing Romanian football, the renewal represents the mutual confidence between FRF and Betano. When they work together, they hope to raise the standard of the Betano Romanian Cup and establish it as the nation’s top athletic event.
Julio Iglesias remarked, “At Kaizen Gaming, we remain committed to supporting the growth of sports in Romania with integrity and responsibility.”
Răzvan Burleanu stated, “Our work with Betano reflects our common commitment to promoting sports values.”
The extended partnership between Betano and FRF promises a bright future for Romanian football, fueled by shared dedication and collaborative efforts.