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Betano and Sporting Clube de Portugal have committed to another four seasons together, extending their main sponsorship deal until the end of the 2028/29 campaign. The renewal keeps Betano — the sports betting and online gaming brand of Kaizen Gaming — front and center on Sporting’s iconic green-and-white shirts for both the First Team and the B Team.
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Sporting CP’s Chief Strategy and Operations Officer, André Bernardo, said the decision to renew was an easy one:
“We are very pleased. This renewal is the reward for a successful investment by both parties in the excellent relationship we’ve established over the past four years. We began our partnership with Betano as Champions and now we renew it as back-to-back Champions. With that in mind, I believe the conditions are ideal for continued success over the next four years.”
Since Betano joined forces with the club in 2021, Sporting has celebrated consecutive Portuguese league titles along with a Portuguese Cup victory, marking one of the most successful stretches in recent history.
Julio Iglesias, Chief Commercial Officer at Kaizen Gaming, credited the strong relationship and shared ambition for the renewal:
“We are truly delighted to extend our partnership with Sporting Clube de Portugal. Over the past few years, we have built a strong relationship founded on trust and shared ambition. This partnership has also coincided with a remarkable period in the club’s history, as Sporting has secured back-to-back Portuguese league titles, as well as a Portuguese cup triumph. This renewal reflects the mutual success and confidence that defines our collaboration, and reinforces our commitment to Portuguese sport, its fans, and to delivering a safe, innovative, and responsible betting experience.”