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BC.GAME has announced a landmark $40 million partnership with Leicester City FC, marking one of the most significant sponsorship deals in the club’s history. Starting from the 2024/25 season, BC.GAME’s branding will prominently feature on Leicester City Men’s First Team shirts and adult replica jerseys.
The partnership launch coincides with the introduction of the 2024/25 LCFC Women home shirt and the announcement of the team’s Principal Partner on July 20th. This strategic move precedes the Barclays Women’s Super League season kickoff in September, setting the stage for a dynamic collaboration.
Susan Whelan, Leicester City’s Chief Executive, expressed enthusiasm about welcoming BC.GAME into the Leicester City family. “Partnering with BC.GAME allows us to engage with an innovative leader in online gaming,” Whelan stated. “Their track record in sports partnerships and global presence aligns perfectly with our ambitions to strengthen Leicester City’s position in the Premier League.”
Rayne Davis, BC.GAME’s Director of Marketing and Affiliates, highlighted the strategic importance of the partnership. “We are thrilled to align with Leicester City, leveraging their rich heritage and international fan base,” Davis remarked. “This collaboration presents a unique opportunity to introduce our brand of thrilling and responsible online gaming to a broader audience.”
Both parties look forward to leveraging this partnership to enhance fan engagement, support community initiatives, and drive mutual growth in their respective fields. As Leicester City prepares for an exciting new season, BC.GAME stands ready to enhance the football experience through innovative sponsorship strategies.