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Bally’s Corporation, a prominent US gambling and entertainment company, has recently become a member of the International Betting Integrity Association (IBIA). With online sports betting licenses across 18 US states and a new venture in the UK this year, Bally’s continues to expand its global presence. By joining IBIA, Bally’s and its retail and online Bally Bet sportsbook align with over 50 companies and 125 leading sports betting brands, reinforcing IBIA’s role as the premier integrity monitoring body for private operators worldwide.
Robeson Reeves, CEO of Bally’s Corporation, expressed his excitement about the partnership: “We are thrilled to join the International Betting Integrity Association. This partnership aligns with our commitment to provide a safe and secure betting environment for our customers. As we continue to expand our footprint globally, we look forward to contributing to IBIA’s mission of upholding the integrity of sports betting worldwide.”
Khalid Ali, CEO of IBIA, welcomed Bally’s to the association, stating: “I am delighted that Bally’s has decided to join the International Betting Integrity Association. Bally’s is a major US and growing international gambling company and is another great addition to our rapidly expanding international membership base. It will help us to further broaden the scope of our world-leading betting integrity monitoring network and we look forward to working closely with Bally’s to safeguard its customers and sportsbook from betting-related corruption.”
IBIA operates as a not-for-profit body, focusing on protecting regulated sports betting markets from match-fixing without any competing commercial interests. The association’s global monitoring network serves as an effective anti-corruption tool, identifying and reporting suspicious activities within regulated betting markets.
Through IBIA’s network, transactional activities linked to individual customer accounts are meticulously tracked. IBIA members handle over $300 billion in annual betting turnover, covering approximately 50% of the global regulated land-based and online sports betting sector, and exceeding 50% for online betting alone. This extensive monitoring capacity underscores the association’s vital role in maintaining the integrity of sports betting.