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Atlético Nacional, the dominant football team in Colombia, has announced Betsson as its new worldwide major sponsor, beginning a three-year agreement. This is a calculated move. As part of the agreement, the men’s and women’s team jerseys will have Betsson’s logo displayed prominently before the start of the 2024 Colombian football season, giving the squad a new appearance after 23 years.
This groundbreaking collaboration reinforces Betsson’s long-term dedication to Latin American sports and signifies its continuous growth in the region. Jesper Svensson, Betsson Operations CEO, expressed enthusiasm, stating, “We are honored to be the main sponsor of the legendary Rey de Copas (King of Cups), the biggest and most successful team in the history of Colombian football.”
With promises of thrills and surprises, Betsson intends to interact with fans in a proactive manner. Betsson Group is dedicated to provide football fans an experience unlike anything they have ever had before, Svensson stressed. Betsson’s 60th anniversary celebration is in line with this sponsorship, which further establishes the company’s standing as a major advocate for sports in Latin America.
Founded in 1947, Atlético Nacional boasts an impressive history, claiming 33 titles, including two Libertadores Cup wins. The club expressed its warm welcome to Betsson, acknowledging the company’s global presence and expansion projects in Latin America. In a statement, the club said, “We welcome Betsson with open arms, a company aligning with our goal to be a reference in international football. Together, we are sure that we will conquer great titles.”
This partnership is more than just a sponsorship; rather, it is a strategic alignment between a major player in football and a company dedicated to improving the fan experience worldwide. With the shirts with the Betsson brand, Atlético Nacional embarks on a new chapter filled with thrills, surprises, and team triumphs.