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Online betting giant, Betway, has forged a fresh sponsorship agreement with renowned English Premier League club, Arsenal. The announcement, made on Friday, identifies Betway as the Official Global Betting Partner for Arsenal’s men’s team.
The multi-year deal will not only enhance the global presence of both brands but also pave the way for distinctive experiences for Arsenal supporters. Fans can expect special activations and exclusive content across various social media channels.
The Emirates Stadium, Arsenal’s home ground, will prominently feature Betway’s branding. Betway gains visibility through advertising boards during Arsenal’s domestic matches, including the Carabao Cup, FA Cup, and the Premier League.
An important aspect of this partnership revolves around responsible gaming. Betway commits to educating Arsenal’s team members about gambling safety. The company will offer its Code of Conduct and Responsible Gaming training, ensuring awareness about gambling risks and the supportive tools available. This effort aligns with Arsenal’s proactive initiatives in association with the PFA and FA.
Betway’s soccer portfolio gets a boost with Arsenal as the latest addition. The brand’s partnerships previously included ties with West Ham, Brighton, Bundesliga clubs, and La Liga teams. Beyond soccer, Betway has secured sponsorships in sports like NHL, NBA, cricket, and tennis.
On the partnership, Arsenal’s chief commercial officer, Juliet Slot, commented, “It is the latest of a number of global brands to join our family of partners in recent weeks, a further sign of our commercial strength as a club.” She highlighted Arsenal’s eagerness to collaborate with Betway, ensuring distinctive experiences while emphasizing responsible gambling.
“Having built one of the most exciting and enviable global sport sponsorship portfolios of any industry, I am absolutely thrilled to announce our new partnership as Official Global Betting Partner of English Premier League side, Arsenal.“ voiced Anthony Werkman, CEO of Betway Group.
Werkman also pointed out the mutual benefits of the partnership and expressed enthusiasm in engaging Arsenal fans worldwide.