Sports News
| Published On Apr 8, 2024 12:33 pm CEST | By iGaming Team

AI-Media and DAZN Forge New Accessibility Partnership

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To improve accessibility across all of their platforms, DAZN, a major international sports streaming company, and AI-Media, a top supplier of captioning technology solutions, have partnered. The two businesses’ dedication to diversity in sports entertainment is demonstrated by their partnership.

DAZN will include live and recorded multi-language captioning into its vast collection of sports material by utilizing AI-Media’s state-of-the-art LEXI Tool Kit. With the release of LEXI 3.0, the most recent version of the software promises unmatched accuracy and viewer happiness with the addition of sophisticated capabilities like speaker identification and AI-powered caption insertion.

Key Partnership Highlights

  • Innovative Solutions: LEXI 3.0’s advanced capabilities cater to regional nuances, ensuring precise captioning for DAZN’s diverse audience.
  • End-to-End Integration: DAZN will leverage AI-Media’s Alta IP caption Encoder for seamless live caption delivery, while LEXI Recorded solution caters to on-demand content needs.
  • Language Expansion: Initial rollout includes Spanish and English captions, with plans to expand to French, German, Italian, Arabic, Japanese, and more, aligning with DAZN’s global reach.
  • Cost-Effective Accessibility: Transitioning to AI-powered captioning enables DAZN to deliver multi-language captions across channels at the same cost as traditional methods, optimizing resources.

Mark Lovatt, AI-Media’s General Manager of Global Strategic Accounts, expressed excitement about the partnership’s potential to enhance accessibility: “This partnership marks a milestone in our global sports market expansion, and we’re thrilled to work with DAZN to make their content accessible to all viewers through our leading automated captions.”

James Pearce, DAZN’s SVP of Broadcast & Streaming, highlighted the company’s commitment to leveraging technology for viewer satisfaction: “DAZN is at the forefront of using technology to improve the enjoyment and viewing experience of fans.”

Tags: AI-MediaDAZN