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Public opinion around prediction markets is now clearer than ever. A new survey from the American Gaming Association (AGA) shows most Americans believe sports events contracts are no different from traditional sports bets and should face the same rules.
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The survey highlights a strong expectation among consumers that sports events contracts should not bypass state regulations. According to the AGA, 84% of respondents said these contracts should only be available through licensed online sportsbooks, while 65% supported oversight by state and Tribal gaming regulators.
“Consumers expect prediction markets to follow the same rules and safeguards as state-licensed sportsbooks,” said AGA President and CEO Bill Miller. “This research makes clear: Americans know a sports bet when they see one—and they expect regulators and policymakers to treat them accordingly.”
The findings also reveal a clear divide on who should control regulation. Nearly seven out of ten Americans said they want states—not federal commodities regulators—to make the final call on sports events contracts. This aligns with how sports betting already works in the United States, where 38 states and Washington, D.C. have legal wagering markets.
The AGA’s release noted: “Americans are clear: sports events contracts should be treated like other forms of sports betting and fall under state and Tribal regulatory authority, not federal commodities regulators.”
Another key takeaway from the research is how the public views prediction market platforms currently offering these contracts. About 70% of those surveyed said such platforms are exploiting legal gray areas to function as unlicensed sportsbooks. In addition, 69% agreed that every state should have the right to decide whether to allow sports events contracts for their residents.