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AC Milan, the renowned professional soccer club, has made a splash in the world of sports partnerships by partnering with Leyu Sports and Sekabet. These strategic collaborations represent the club’s introduction into Asian and Turkish betting markets, providing fans with new and exciting alternatives.
AC Milan recognizes Leyu Sports as a premier Asian sports entertainment platform committed to offering superior sports services throughout Asia. AC Milan thinks that this new relationship will primarily increase fan involvement in the Asian community.
AC Milan and Leyu Sports will collaborate on a number of fan-centric projects aimed at increasing the Rossoneri’s fan base throughout Asia. These initiatives are projected to significantly increase fan involvement.
Meanwhile, in Turkey, Sekabet steps up as AC Milan’s official regional betting partner. With almost a decade of experience in the Turkish market, Sekabet is well-positioned to amplify the club’s presence among local audiences.
The partnership will see AC Milan and Sekabet embark on an exciting “dynamic multi-platform promotional campaign,” scheduled to kick off with the start of the 2023/24 soccer season. Turkish Sekabet users can look forward to personalized interactions with AC Milan, participation in captivating promotions, and exclusive rewards. These offerings promise to provide the luckiest fans with unforgettable “money-can’t-buy experiences.”
Maikel Oettle, AC Milan’s commercial director, warmly welcomes Sekabet to the AC Milan family. He emphasizes the potential of this collaboration to tap into the fervent Rossoneri fanbase in Turkey. Oettle believes the partnership opens avenues for unique fan engagement opportunities.
He shares, “This new partnership gives us a fantastic opportunity to create new ways to engage our fans in a country with a passionate Rossoneri fanbase of over 15 million people through exclusive content and experiences.”
Andreas Zimmerman, the CEO of Sekabet, underscores the significance of soccer beyond being just a sport; it’s a “way of life” for millions of fans worldwide. Sekabet is thrilled to unite with AC Milan and connect with the passionate Turkish soccer community.
Zimmerman expresses, “Our partnership with AC Milan, a Club with an illustrious history and passionate fanbase, is a reflection of our dedication to excellence and signifies our commitment to bringing unparalleled experiences to fans worldwide.”