The International Betting Integrity Association (IBIA) has welcomed 711 B.V. with great significance, which is a critical step in the company’s growth into the Dutch sportsbook sector. This collaboration fits with the operator’s recent emphasis on opening a sportsbook following two years of giving priority to its casino services in the Netherlands. Notably, it is mandated by law that all authorized sportsbooks in the nation work with a sports betting integrity monitoring organization. 711 B.V. has complied with this obligation by joining IBIA.
711 B.V. becomes part of a robust network, contributing to IBIA’s global efforts to protect sports betting integrity. Over 50 companies and 125 sports betting brands currently feed into IBIA’s monitoring system, making it a leader in safeguarding the industry. With 711 B.V.’s membership, IBIA solidifies its dominant presence in the Netherlands, representing approximately 90% of licensed sportsbooks operating in the country.
Gilles De Backer, COO of 711, expressed enthusiasm about this partnership, stating, “711 has been live in the Netherlands since April 2022 and has a strong casino product which is now being completed with a sportsbook from Kambi. We’re very pleased to finally welcome the sportsbook alongside our casino product on 711.nl. and to safeguard our sportsbook’s integrity by integrating it within IBIA’s global monitoring system.”
Khalid Ali, CEO of IBIA, also welcomed the collaboration, highlighting the importance of integrity in sports betting. He noted, “IBIA is thrilled that 711 has chosen IBIA as its integrity monitoring partner for its sportsbook in the Netherlands. The decision to join IBIA demonstrates the company’s desire to utilise the best integrity protection available for its sports betting product and further expands IBIA’s monitoring network in the Netherlands. IBIA looks forward to working closely with 711 and to protecting its business from corrupt betting activity.”