With the popularity of crypto on the rise and even NFTs starting to make it to the general public, the Ultimate Fighting Championship (UFC) looks to be the last one to jump on board.
That is according to Josh Gerben, founder of Gerben Intellectual Property. Gerben shared with his followers that the UFC have recently submitted trademark applications for a UFC-branded cryptocurrency and NFT application.
The UFC is part of Endeavor Group, a global entertainment, sports and content company. The UFC’s parent company recently went public on 29 April with a listing on the New York Stock Exchange under ticker ‘EDR’.