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While crypto has become under fire recently over its presumed environmental impact, Fiat made a bold move by announcing Tuesday that owners of the new Fiat 500 electric car will be rewarded with cryptocurrency for “sustainable driving behavior.” The full-electric car launched on March 4.
According to a press release, the New 500, Fiat’s first full-electric car, will award its drivers KiriCoins, a cryptocurrency developed by Kiri Technologies in partnership with Fiat’s parent company Stellantis.
Giorgio Neri, Fiat e-Mobility manager and the new 500 Launch Manager commented on the partnership and the cultural match:
“To support a program as innovative and ambitious as Kiri, a car like the New 500 really was needed. An object with cult status, a connected icon that has become a mobility project to reward its customers with a cryptocurrency, to be spent in a dedicated marketplace made up of companies from the fashion, accessories and design industries, all of whom have a fervent belief in sustainability.”
How does it work?
Driving data will be uploaded to the Kiri cloud and automatically converted into KiriCoins, which then can be used to purchase products and services in the Kiri marketplace. Additional rewards are also up for grabs for those with the best “eco:Score”. Such awards include vouchers for Amazon, Apple, Netflix, Spotify, and Zalando.
“We want to support our customers’ environmentally-friendly behaviours and reward them with exclusive benefits. Simply by driving the New 500, connected and equipped with the new infotainment system, KiriCoins can be collected in a ‘virtual’ wallet shown in the Fiat app,” said Gabriele Catacchio, e-Mobility by Stellantis program manager.
Kiri Technologies is a UK startup founded in 2020 with the mission, ‘Think Big. Act Green’ and aimsri aims at stimulating change and accelerating the adoption of sustainable actions.
What is next?
In future, the Kiri program can also be extended to other sectors such as renewable energy, organic groceries and products. The goal is to create a community of people, by means of a loyalty program that incentivises a sustainable lifestyle. The New 500 can be seen as an important first step in this new system that does not reward purchases but instead rewards a more sustainable lifestyle.