Strategy Now Holds Over 531,000 Bitcoin After New Purchase

Strategy (formerly known as MicroStrategy) isn’t slowing down. Despite concerns around the global trade war and market swings, the firm continues to stack Bitcoin—and in large amounts.

Good to know

• MicroStrategy now holds over 531,000 BTC, bought for nearly $36 billion.
• The company spent $7.7 billion on Bitcoin in Q1 alone.
• Despite past concerns, there’s no current sign the firm plans to sell.

Company co-founder Michael Saylor, also known for his 21 rules of Bitcoin, on Monday shared the latest purchase: Strategy has purchased more than 3,400 BTC at a cost of nearly $286 million. That brings the company’s total Bitcoin holdings to 531,644 BTC. Altogether, those coins were acquired for just under $36 billion, with an average price of $67,556 per Bitcoin.

The company maintained its dollar-cost averaging (DCA) approach throughout the first quarter of the year. In that period alone, Strategy spent $7.7 billion accumulating more BTC.

Earlier warnings suggested the company could be under pressure to sell, especially as Bitcoin dipped and unrealized losses reportedly reached $6 billion. But those rumors are fading now. The market has rebounded, with Bitcoin back above $85,000 and Strategy stock, MSTR, also climbing past $300 at time of writing.

Instead of pulling back, the firm looks committed to its long-term view on Bitcoin. While other investors may worry about short-term volatility, Strategy appears focused on building its position over time—no matter the macro headlines.