Strategy, the company once known as MicroStrategy, has expanded its Bitcoin holdings again. Founder and former CEO Michael Saylor announced that the company purchased an additional 15,355 Bitcoin for roughly $1.42 billion, paying an average price of about $92,737 per coin.
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With this latest acquisition, Strategy now holds 553,555 Bitcoin, bought for approximately $37.9 billion at an average price of $68,459 per Bitcoin. Saylor highlighted that the company’s Bitcoin strategy has paid off, delivering a 13.7% yield so far in 2025.
Sharing data to back the company’s performance, Saylor pointed out that Strategy outpaced other top-tier firms over the last three months while many others posted losses. He summed it up simply: “The strategy is working.”
Saylor also shared that Strategy’s Bitcoin holdings have generated more than $14 billion in unrealized gains, reflecting an increase of over 38% from its historical purchase cost.
Earlier this year, Strategy announced a plan to aggressively grow its Bitcoin position. In February, the company launched a large stock offering to raise funds specifically for Bitcoin accumulation. The effort continued in March, when Strategy completed a $21 billion sale of preferred STRK stock to add even more Bitcoin to its balance sheet.
According to BitcoinTreasuries.net, Strategy now owns about 2.56% of the total Bitcoin supply in circulation globally.
As of now, Strategy’s stock is trading at $369.25.
Saylor summed up the approach with a familiar phrase: “Stay Humble. Stack sats.”